We have the ambition to become one of the most respected communication agencies in Iberia.


This is our team

Michelle Rioja

Senior PR Specialist


From Mexico to The Square….

Michelle graduated with a degree in Marketing and Advertising in Mexico City with a specialization in Advertising and Graphic Design in Madrid, to then find her passion in Communication and Public Relations in Spain.

She has had the opportunity to grow as a PR in multinationals and startups in different industries, from energy to gastronomy, working with two different communication agencies.

Michelle is very committed to delivering excellent results. She likes to challenge herself, tries to see an opportunity in every difficulty and believes that teamwork always delivers the best results.

Rocío Burgos

Senior PR Specialist


From Valencia to The Square….

Rocío graduated with a degree in Advertising and Public Relations from CEU Cardenal Herrera University, which she then complemented with an MBA in strategic planning from the ESERP Business School. She previously worked in a couple of communication agencies focused mostly in fashion and lifestyle.

She’s a very communicative, calm and positive person.

Rocío is a fan of the beach, yoga and Italy. A healthy chef herself, she loves spending time in the kitchen. Travelling, discovering new places and getting to know new people are her passion.

Sara Proença



From Lisbon (& Singapore & São Paulo) to The Square….

Sara is graduated in Business Administration from the Lisbon School of Economics & Management (Portugal), has a postgraduate degree in Communication, Marketing and IT from Fundação Instituto de Administração Business School (Brazil) and a master degree in International Management from Université Grenoble Alpes (France).

With more than 15 years of experience, she started as a financial analyst in capital markets, but her charismatic profile soon led her to the fields of communications.

Before launching The Square, Sara lived in three different continents and worked at three renowned communication agencies, both in Portugal and Brazil.

Married to a self-made man, Sara is the proud mother of three little girls. She is very close to her family and friends, and is highly committed to work.

Sara São Miguel



From the Azores to The Square….

Sara graduated with a degree in Business Administration from the University of Coimbra and completed a postgraduate degree in Marketing Management from Instituto Universitário de Lisboa. While studying, Sara spent six years in student associationism and started her career in PR with a focus in scientific communication. She has also worked at a sports federation and a multinational video game company.

At The Square, she focuses on tech and entrepreneurship. She is constantly surprised by the innovators that she meets. Sara quickly learned how to achieve great results: great discipline, humility, talent, persistence, passion, and teamwork.

Sofia Pereira


From Sintra to The Square….

Sofia graduated with a degree in Communication Sciences from the Nova University. A natural entrepreneur, Sofia oversaw the direction of a NGO and was responsible for the launch of a cultural magazine, where she led a team of five people. Previously, she worked in a couple of agencies, where she was responsible for the whole work with clients from a variety of specialties and fields, both in the public and private sectors.

Pragmatic and tremendously passionate about her job: it is not by chance that she has left great friends and excellent results in every client she has worked with.

Rosa Marreiros

Senior PR Specialist

From Vila Nova de Mil Fontes to The Square….

Rosa graduated with a degree in Communication Sciences from Nova University and has a postgraduation in Marketing Management from Universidade Técnica de Lisboa. She started her career at a communication and marketing agency, where she realized that this area of communication is her passion.

Rosa can be described as very determined, passionate about her work, and likes challenges. Her source of inspiration is the sea, maybe because she is from Vila Nova de Milfontes.

Raquel Alfredo

PR & Influencer Marketing Specialist

From Odivelas to The Square….

Raquel graduated with a degree in Communication Sciences from Universidade Nova de Lisboa. She is finishing her master´s degree in Public Relations. As a child, she wanted to be an actress, so she did theatre for a decade, including comedies and musicals. However, singing is not her strongest suit. She loves to study, especially anything related to history, politics, and culture. A real nerd, she would say.

Raquel is a resilient person, not giving up in the face of difficulties. For her, the bigger the challenge is, the better.

Elisabete Gonçalves

Administrative Department

From Lisbon to The Square….

After finishing High School, Elisabete entered the Design and Printing area and started working as an Offset Printer.  A few years later, Elisabete became the manager of a Design & Printing company. The challenge of running her own business was a great vehicle for learning, and, after selling the company, she decided to become an administrative consultant.

The most difficult thing for Elisabete is to stay quiet and be in silence all day long (aka for more than 5 minutes)…

Rita Paulo

PR and Influencer Marketing Specialist

From Carregado to The Square….

Rita graduated with a degree in Public Relations and Business Communication from the School of Communication and Media Studies and is currently completing a master’s degree in Marketing and Advertising at Católica University. She always wanted to be an actress, but then realized she’s up to bigger challenges with PR.

Rita loves dogs, going to the beach, and dancing. She´s a very communicative person, always has a good story to tell, and makes all challenges more fun. She always wants to do more, better, and bigger.

Ana Pedro

Senior PR Specialist

From Caldas da Rainha to The Square….

Having begun her professional career as a journalist and editor in health, human resources and tourism publications, Ana has since been acting as a senior specialist in renowned communication agencies for the past 15 years, following the trail initiated by her graduation in Communication, from Universidade Técnica de Lisboa. Along the way, she has also managed communications and marketing departments in a non-governmental organization for development, a national innovation institute, and a software house, before joining The Square´s multidisciplinary team.

Upon completing 10 years as a piano student, her spare time is divided between her passions: art, travel and books.

João Penedo

IT Manager

From Porto Salvo to The Square….

With a master’s degree in Information Security from the Royal Holloway – University of London, João has extensive professional experience as an IT Manager and Information Security in capital markets, IT consulting, and hospitality companies.

He is a motorcycle enthusiast, riding every day since he was 14 years old. João also loves to go hiking with his dogs and to host friends at home where he cooks for all of them.

Vera Ramos

PR Specialist

From Sintra to The Square….

Vera graduated with a degree in Public Relations and Business Communication from the School of Communication and Media Studies. Vera is currently finishing a postgraduate degree in Marketing and Brand Strategies. She previously worked in a couple of communication agencies in the health and consumer fields.

Vera is a fan of warm weather and going to the beach – for her, it could be summer all year.

She´s a very communicative, chatty, and full-of-life person.


Sara Cardoso

Senior PR Specialist

From Matosinhos (& Bologna) to The Square….

Sara graduated with a degree in Communication Sciences from Nova University with a master’s degree in Marketing, Communication and New Media from Bologna Business School. After some years working in agencies in Lisbon, she took off to Italy for a master’s degree and experience in the Pharmaceutical industry.

Before coming back to Portugal, Sara decided it was time to fulfil the dream of traveling for 3 months in Southeast Asia, a lifetime experience that happened right before she enrolled in a new professional challenge in the transportation industry.

Sara is a native team player – a decade as a volleyball player might have helped.

Teresa Moura

PR Specialist

From Lisbon to The Square…

Teresa graduated with a degree in Public Relations and Corporate Communications from the School of Communication and Media Studies. After studying Performing Arts, working as a sports adviser, and doing Erasmus in Istanbul, it was clear that Teresa was made for bigger challenges like The Square.

Teresa describes herself as a very enthusiastic, optimistic, passionate, and determined person. She is always eager to face new challenges and loves the feeling of accomplishment.

Apart from being a book lover, her main hobbies are traveling, riding her bike, and volunteering for animal protection.

Her purpose is to reach the end of the day knowing that she has improved compared to yesterday.

Nuno Cristóvão

Paid Media Consultant

From Tondela to The Square…

With a degree in Management Informatics and a decade of experience in digital marketing and e-commerce, Nuno has been leading several teams and projects in his career. His passion for the digital ecosystem keeps him motivated to always grow his knowledge, translating into concrete results to the companies and brands he gets involved with.

He loves any challenges in online advertising but can’t ever see a spider, as insects are his Achilles’ heel.

Maria Marques


From Cascais to The Square…

Graduated in Design from Universidade Lusíada  de Lisboa.

While working in a marketing agency, she developed her passion for Graphic and Digital Design. For a few months she worked as a freelancer, more specifically on branding projects. Maria can be described as a sociable and very creative person. She always has new and different ideas.

Travel and getting to know new cultures and countries are her source of inspiration.

Mariana Plácido

PR & Content Specialist

From Póvoa de Santa Iria to The Square….

Mariana graduated with a degree in Public Relations and Business Communication, from the School of Communication and Media Studies and is currently completing a master’s degree in Strategic Communication and Leadership at Católica University. She always thought that she would follow a path in the health field, but, fortunately for us, she then realized that communication is her true passion.

Mariana loves going to the beach, listening to music, and giving hugs to animals (preferably dogs). She is a very energetic and talkative person, but she also understands the value of listening and learning from those who are knowledgeable in different topics.

Mariana Carmo

PR Specialist

From Algés to The Square….

Mariana graduated with a degree in Communication Sciences from Instituto Superior de Ciências Sociais e Políticas at Universidade de Lisboa and started her career as a Communication Consultant in a Human Resources company, where she focused on their most recent rebranding project.

She grew up in Sintra and calls the mountains and the sea her home, but recently landed on Tejo’s riverside and is learning to live in the city, in Algés. She knows no better plan than to discover new paths while walking barefoot and in good company and writing in the notebook she always carries with her.

Methodical, determined, and always looking for another challenge.

Ana Mendão Costa

Digital PR Specialist

From Cartaxo to The Square….

With a degree in Marketing and Advertising from Escola Superior de Gestão e Tecnologia de Santarém, Ana has a special aptitude for social networks and the digital world. Ana started her career as a Communication Consultant in a Communication & Marketing Agency, but after three years she decided to look for new challenges and is now part of The Square! Photography, geocaching and embroidery are some of her hobbies.

Extroverted by nature, she enjoys socializing and nothing brings her more joy than a nice dinner with friends.


Jorge Dantas

Digital PR Specialist

From Arcos de Valdevez to The Square….

In his late teens, he moved to Porto to study Corporate Communication in ISCAP. At the end of the degree, he discovered his passion for digital marketing and decided to continue his studies in that area. Currently, he is attending a post-graduation course in Branding at IADE.

Proud of his roots, he loves Portugal, everything it has to offer, and of course, its gastronomy. He is also a music and cinema lover. He is a low-profile but is always cheerful, and in his free time loves to walk around Lisbon and spend time with friends.

Beatriz Rodrigues

Digital PR Specialist

From Vila Real to Lagos… To The Square….

Beatriz has a degree in Communication Sciences from the Instituto Superior de Ciências Sociais e Políticas – University of Lisbon. She started exploring the world of radio, doing content production, and later worked as an editor in a children’s magazine publishing company. In her free time, she enjoys sports – sailing and diving – and dinner parties with friends.

She is a digital addict, organization freak, and loves everything related to lifestyle and fashion!

Joana Oliveira

PR Specialist

From Almada to The Square….

Joana graduated with a degree in Public Relations and Business Communication from Escola Superior de Comunicação Social. Besides this, she also studied Design and Marketing in the Fashion industry.

Joana enjoys arts, which explains why her hobbies tend to be creative, like drawing and sewing full fashion collections just for fun. She also enjoys reading and watching a great TV show.

Joana is a determined person and always strives to overcome all challenges.

Sara Silva

PR Specialist

From Arruda dos Vinhos to The Square…

Sara graduated in Public Relations and Business Communication from Escola Superior de Comunicação Social. She previously worked in trade marketing for a dental group.

From a very early age, she always knew that her passion was to follow a career in Communication. Sara loves playing sports, going to the cinema, and traveling. Ever since having made her first parachute jump, she hasn’t said no to any challenge again.

Catarina Pontes

PR Specialist

From Évora to The Square….

Catarina graduated in Public Relations and Corporate Communication from Escola Superior de Comunicação Social.

Catarina started her professional life in Social Work, but soon realized that Communication was what she was passionate about.

Spending time with friends and family, going to the beach, traveling and reading are her favorite hobbies. She considers herself as a “people person” and an eternal lover of social networks and the digital world.
Catarina is determined and persistent. She loves to talk and enjoys challenges. Learning and progress are always in her plans.

Joana Veloso

Digital PR Specialist

From Carcavelos (& Copenhagen) to The Square….

Joana graduated with a Master’s degree in Brand and Communication Management from Copenhagen Business School, which complemented her previous Bachelor’s degree in Marketing Management from ISCTE. She fell in love with Communication at a young age while working on a variety of social projects. More recently, she focused in Content Creation for an international NGO, and also worked in Digital Marketing for a specialized Copenhagen-based agency.

Joana loves to travel, to go on crazy hikes, and more often to enjoy street photography. Her passion for design makes her spend hours at grocery stores, furniture catalogues and art museums.

Joana believes in purposeful and passionate projects, and in running the extra mile to excel them.

Rita Pardal

PR Specialist


From Parede to The Square…

Rita graduated in Social and Cultural Communication from Universidade Católica Portuguesa and completed a postgraduate degree in Business Communication from Porto Business School.

She started her career in PR in a telecommunications company and has also worked in innovation management in the health sector.

She studied for a while in Cork, Ireland, and found out that the hardest thing was being away from Portugal’s food and the sun. Dancing has been a part of her life since she was 4 years old and if she could, she would be traveling all the time.

Rita believes that life should be lived intensely but it’s only worth it if shared with family and friends.

João Camilo

PR Specialist


From Lourinhã to The Square…

Graduated in Biology from the Faculty of Sciences of the University of Lisbon, this Portuguese Silver Coast native soon realized that he would prefer communicating than dressing a lab coat. This finding led him to do a master in Science Communication at NOVA FCSH and to work in this area since that.

João is an avid fan of cinema, from Wes Anderson to the Star Wars and Marvel fandoms. Analog photography and vinyls are his new obsession, leading to frequently be lost in these worlds for many hours.

His determination doesn’t allow him to put less than 100% of himself into any and every project he dives into.

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