We were born with the ambition to become one of the most respected communication agencies in Iberia.

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This is our team

Sara Proença

CEO

sara.proenca@thesquare.pt

From Lisbon (& Singapore & São Paulo) to The Square….

Sara graduated in Business Administration from the Lisbon School of Economics & Management (Portugal), has a postgraduate degree in Communication, Marketing and IT from Fundação Instituto de Administração Business School (Brazil) and a master’s degree in International Management from Université Grenoble Alpes (France).

With more than 15 years’ experience, she started as a financial analyst in capital markets, but her charismatic profile soon led her to the field of communications.

Before launching The Square, Sara lived in three different continents and worked at three renowned communication agencies, both in Portugal and Brazil.

Married to a successful entrepreneur , Sara is the proud mother of three little girls. She is very close to her family and friends, and is highly committed to work.

Sara São Miguel

Manager

sara.saomiguel@thesquare.pt

From the Azores to The Square….

Sara graduated with a degree in Business Administration from the University of Coimbra and completed apostgraduate degree in Marketing Management from Instituto Universitário de Lisboa. Sara started her career in PR with a focus on scientific communication. She has also worked at a sports federation and a multinational video game company.

At The Square, she focuses on tech and entrepreneurship. She is constantly surprised by the innovators that she meets. Sara quickly learned how to achieve great results: great discipline, humility, talent, persistence, passion, and teamwork.

Michelle Rioja

Senior PR Specialist

michelle.rioja@the-square.es

From Mexico, based in Madrid, to The Square…

Michelle graduated with a degree in Marketing and Advertising in Mexico City with a specialization in Advertising and Graphic Design in Madrid, to then find her passion in Communication and Public Relations in Spain.

She has had the opportunity to grow as a PR in multinationals and startups in different industries, from energy to gastronomy, working with two different communication agencies.

Michelle is very committed to delivering excellent results. She likes to challenge herself, tries to see an opportunity in every difficulty and believes that teamwork always delivers the best results.

Federico Rodríguez

Digital Communication Specialist

federico.fernandez@the-square.es

From Buenos Aires, based in Madrid, to The Square…

Federico graduated in Public Relations from Del Salvador University and completed a master degree in Corporate and Institutional Communication from the same institution. He has been around PR communication for the last 8 years specialized in IT clients with a regional strategy. Thanks to his experience in the coordination of different multicultural teams in Latin America and Spain, he has worked with remarkable clients such as NVIDIA, Canon, Teradata, Personio, Softtek, Symantec, Polycom, Logitech, GoDaddy and Check Point Software among others.

In his free time, he likes to do sports and enjoy nature. For him, a book and a coffee are a perfect combination. At the Square, he focuses on delivering a unique service to the Spanish clients and positioning the agency as one of the most reputed in Iberia.

Sofia Pereira

Manager

sofia.pereira@thesquare.pt

From Sintra to The Square….

Sofia graduated with a degree in Communication Sciences from Nova University. A natural entrepreneur, Sofia oversaw the direction of an NGO and was responsible for the launch of a cultural magazine, where she led a team of five people. Previously, she worked in a couple of agencies, where she was responsible for all aspects of work with clients from a variety of specialties and fields, in both the public and private sectors.

Pragmatic and tremendously passionate about her job, it is not by chance that she has gained excellent results and forged great friendships with every client.

Rosa Marreiros

Senior PR Specialist

rosa.marreiros@thesquare.pt

From Vila Nova de Milfontes to The Square….

Rosa graduated with a degree in Communication Sciences from Nova University and has a postgraduate degree in Marketing Management from Universidade Técnica de Lisboa. She started her career at a communication and marketing agency, where she realized that this area of communication is her passion.

Rosa can be described as very determined, passionate about her work, and likes challenges. Her source of inspiration is the sea, maybe because she is from Vila Nova de Milfontes.

Raquel Alfredo

PR & Influencer Marketing Specialist

raquel.alfredo@thesquare.pt

From Odivelas to The Square….

Raquel graduated with a degree in Communication Sciences from Nova University. She is finishing her master´s degree in Public Relations. As a child, she wanted to be an actress, so she did theatre for a decade, including comedies and musicals although singing is not her strongest suit. She loves to study, especially anything related to history, politics, and culture. A real nerd, as she would put it.

Raquel is resilient, not giving up in the face of difficulties. For her, the bigger the challenge, the better.

Elisabete Gonçalves

Administrative Department

elisabete.goncalves@thesquare.pt

From Lisbon to The Square….

After finishing High School, Elisabete entered the Design and Printing area and started working as an Offset Printer.  A few years later, Elisabete became the manager of a Design & Printing company. The challenge of running her own business was a great vehicle for learning and, after selling the company, she decided to become an administrative consultant.

The most difficult thing for Elisabete is to stay silent  for more than 5 minutes…

Rita Paulo

PR and Influencer Marketing Specialist

rita.paulo@thesquare.pt

From Carregado to The Square….

Rita graduated with a degree in Public Relations and Business Communication from the School of Communication and Media Studies and is currently completing a master’s degree in Marketing and Advertising at Católica University. She always wanted to be an actress, but then realized she’s up for even bigger challenges with PR.

Rita loves dogs, going to the beach, and dancing. She’s a very communicative person, always has a good story to tell, and makes every challenge more fun. She always wants to do more, better, and bigger.

Ana Pedro

Senior PR Specialist

ana.pedro@thesquare.pt

From Caldas da Rainha to The Square….

Having begun her professional career as a journalist and editor in health, human resources and tourism publications, Ana has since been acting as a senior specialist in renowned communication agencies for the past 15 years, following her graduation in Communication, from Universidade Técnica de Lisboa. Along the way, she has also managed communications and marketing departments in a non-governmental organization for development, a national innovation institute, and a software house, before joining The Square’s multidisciplinary team.

Upon completing 10 years as a piano student, her spare time is also divided between her other passions: art, travel and books.

João Penedo

IT Manager

itmanager@thesquare.pt

From Porto Salvo to The Square….

With a master’s degree in Information Security from Royal Holloway, University of London, João has extensive professional experience as an IT Manager and Information Security in capital markets, IT consulting, and hospitality companies.

He is a motorcycle enthusiast, having ridden every day since he was 14 years old. João also loves to go hiking with his dogs and to host friends at home where he cooks for them all.

Vera Ramos

PR Specialist

vera.ramos@thesquare.pt

From Sintra to The Square….

Vera graduated with a degree in Public Relations and Business Communication from the School of Communication and Media Studies. Vera is currently finishing a postgraduate degree in Marketing and Brand Strategies. She previously worked in a couple of communication agencies in the health and consumer fields.

Vera is a fan of warm weather and going to the beach – for her, it could be summer all year.

She’s a very communicative, chatty, and lively person.

Sara Cardoso

Manager

sara.cardoso@thesquare.pt

From Matosinhos (& Bologna) to The Square….

Sara graduated with a degree in Communication Sciences from Nova University and with a master’s degree in Marketing, Communication and New Media from Bologna Business School. After some years working in agencies in Lisbon, she took off to Italy for a master’s degree and experience in the pharmaceutical industry.

Before coming back to Portugal, Sara decided it was time to fulfil the dream of traveling for 3 months in Southeast Asia, a once-in-a-lifetime experience that happened right before she enrolled in a new professional challenge in the transportation industry.

Sara is a natural team player – a decade as a volleyball player might have helped.

Maria Marques

Designer

maria.marques@thesquare.pt

From Cascais to The Square…

Graduated in Design from Universidade Lusíada de Lisboa.

While working in a marketing agency, she developed her passion for Graphic and Digital Design. For a few months she worked as a freelancer, more specifically on branding projects. Maria can be described as a sociable and very creative person. She always has new and innovative ideas.

Travel and getting to know new cultures and countries are her source of inspiration.

Mariana Plácido

PR & Content Specialist

mariana.placido@thesquare.pt

From Póvoa de Santa Iria to The Square….

Mariana graduated with a degree in Public Relations and Business Communication, from the School of Communication and Media Studies and is currently completing a master’s degree in Strategic Communication and Leadership at Católica University. She always thought that she would follow a path in the health field, but, fortunately for us, she then realized that communication is her true passion.

Mariana loves going to the beach, listening to music, and giving hugs to animals (preferably dogs). She is a very energetic and talkative person, but she also understands the value of listening and learning from those who are knowledgeable on different topics.

Ana Mendão Costa

Digital Communication Specialist

ana.costa@thesquare.pt

From Cartaxo to The Square….

With a degree in Marketing and Advertising from Escola Superior de Gestão e Tecnologia de Santarém, Ana has a special aptitude for social networks and the digital world. Ana started her career as a Communication Consultant in a Communication & Marketing Agency, but after three years she decided to look for new challenges and is now part of The Square! Photography, geocaching and embroidery are some of her hobbies.

Extroverted by nature, she enjoys socializing and nothing brings her more joy than a nice dinner with friends.

Jorge Dantas

Digital Communication Specialist

jorge.dantas@thesquare.pt

From Arcos de Valdevez to The Square….

In his late teens, Jorge moved to Porto to study Corporate Communication in ISCAP. At the end of the degree, he discovered his passion for digital marketing and decided to continue his studies in that area. Currently, he is taking a postgraduate course in Branding at IADE.

Proud of his roots, he loves everything Portugal has to offer, particularly its gastronomy. He is also a music and cinema lover. He keeps a low profile but is always cheerful, and in his free time loves to walk around Lisbon and spend time with friends.

Beatriz Rodrigues

PR Specialist

beatriz.rodrigues@thesquare.pt

From Vila Real to Lagos… to The Square….

Beatriz has a degree in Communication Sciences from the Instituto Superior de Ciências Sociais e Políticas – University of Lisbon. She started exploring the world of radio, doing content production, and later worked as an editor in a children’s magazine publishing company. In her free time, she enjoys sports – sailing and diving – and dinner parties with friends.

She is a digital addict, organization freak, and loves everything related to lifestyle and fashion!

Joana Oliveira

PR Specialist

joana.oliveira@thesquare.pt

From Almada to The Square….

Joana graduated with a degree in Public Relations and Business Communication from Escola Superior de Comunicação Social. Besides this, she also studied Design and Marketing in the fashion industry.

Joana enjoys the arts, which explains why her hobbies tend to be creative, like drawing and sewing full fashion collections just for fun. She also enjoys reading and watching a great TV show.

Joana is a determined person and always strives to overcome all challenges.

Catarina Pontes

PR Specialist

catarina.pontes@thesquare.pt

From Évora to The Square…

Catarina graduated in Public Relations and Corporate Communication from Escola Superior de Comunicação Social.

Catarina started her professional life in Social Work, but soon realized that Communication was what she was passionate about.

Spending time with friends and family, going to the beach, traveling and reading are her favorite hobbies. She considers herself a “people person” and an eternal lover of social networks and the digital world.

Catarina is determined and persistent. She loves to talk and enjoys challenges. Learning and progress are always in her plans.

Joana Veloso

Digital PR Specialist

joana.veloso@thesquare.pt

From Carcavelos (& Copenhagen) to The Square…

Joana graduated with a Master’s degree in Brand and Communication Management from Copenhagen Business School, which complemented her previous Bachelor’s degree in Marketing Management from ISCTE. She fell in love with Communication at a young age while working on a variety of social projects. More recently, she focused on Content Creation for an international NGO, and also worked in Digital Marketing for a specialized Copenhagen-based agency.

Joana loves to travel, to go on crazy hikes, and more often street photography. Her passion for design sees her spending hours at grocery stores, browsing furniture catalogues and visiting art museums.

Joana believes in purposeful and passionate projects, and in going the extra mile to excel at them.

Rita Pardal

PR Specialist

rita.pardal@thesquare.pt

From Parede to The Square…

Rita graduated in Social and Cultural Communication from Universidade Católica Portuguesa and completed a postgraduate degree in Business Communication from Porto Business School.

She started her career in PR in a telecommunications company and has also worked in innovation management in the health sector.

She studied for a while in Cork, Ireland, and found out that the hardest thing was being away from Portugal’s food and the sun. Dancing has been a part of her life since she was 4 years old and if she could, she would be traveling all the time.

Rita believes that life should be lived intensely but it’s only worth it if shared with family and friends.

João Camilo

PR Specialist

joao.camilo@thesquare.pt

From Lourinhã to The Square…

Graduated in Biology from the Faculty of Sciences of the University of Lisbon, this Portuguese Silver Coast native soon realized that he would prefer communicating than dressing a lab coat. This led him to take a master’s degree in Science Communication at NOVA FCSH and he’s been working in this area ever since.

João is an avid cinema fan, from Wes Anderson to the Star Wars and Marvel fandoms. Analog photography and vinyls are his new obsessions, and he is frequently lost in these worlds for many hours.

His determination means he never puts less than 100% of himself into any and every project he dives into.

Beatriz Mesquita

Designer

beatriz.mesquita@thesquare.pt

From Almada to The Square…

Beatriz is graduated in Communication and Multimedia from Universidade Lusíada de Lisboa.

She wants to contribute to building a beautiful, colorful and original world, in which those who are creative, dynamic and passionate change everything for the better.

Beatriz talks a blue streak. She is passionate about what her job. She loves to travel and to go out for shopping – and be with dogs!

Beatriz is always ready to import the world into Photoshop.

Raquel Mesquita

Administrative Department

From Almada to the Square…

Raquel graduated with a degree in Psychology, from Faculty of Psychology of the University of Lisbon, but soon switched from the health area to the business area and now she is a administrative consultant at The Square.

In her free time, Raquel likes to read, go to the theater, spend time with her family and friends and listen to music – seriously, she doesn’t go a day without listening to music.

Helena Baptista

PR Specialist

helena.baptista@thesquare.pt

From Batalha to The Square….

Helena has a Degree in Law (yes, you read right), but she fast understood that communication was her true passion. For that reason, she did her Masters in Media and Journalism.

She began her career as a Communications professional in a law firm, and then spent the last years working on Media Relations and Social Media in the banking sector.

Helena loves to travel and to capture her surroundings with any camera she carries. She has a special place for film photography. She loves the more institutional side of communication, as she vibrates with the unusual creativity that it allows. Above all, she is curious, persistent and eager to find solutions.

Joana Pedro

PR Specialist

joana.pedro@thesquare.pt

From Leiria to The Square…

Joana graduated with a degree in Journalism and Communication from the University of Coimbra. Although journalism was a passion and she misses it, she wanted to discover other paths. Joana is now completing her Master’s in Public Relations at the School of Social Communication and Media Studies. After completing her Erasmus in Italy, she wanted a new challenge, which she found at The Square.

Joana describes herself as someone optimistic, who sees in every challenge an opportunity to grow. Always restless and adventurous, she avoids being stagnant and always looks to get out of her comfort zone. She is fascinated by various subjects, but believes communicating is her vocation.

Out of the square, she loves listening to music, good conversations with friends and books (about public relations or… maybe a novel) under the sun.

Joana Cidades

PR & Content Specialist

joana.cidades@thesquare.pt

From Setúbal to The Square…

With a degree in Communication Sciences from Nova University (Lisbon), Joana started working in the field of Marketing.

After managing several websites in the Real Estate investments sector, Joana assumed the role of Content Management at an IT consulting firm in Lisbon. As Content, PR and Digital conquered her heart fully, Joana did a post graduation in Digital Marketing at ISCTE (University Institute of Lisbon).

In her free time, Joana can be found reading and orienting book clubs, doing yoga classes or binge watching documentaries. Learning new skills and getting curious about the world is what drives Joana every single day.

Júlia Varela

Digital Communication Specialist

julia.varela@thesquare.pt

From Lagos… To The Square

Júlia started by studying law, but soon realized that was not her path. She changed to Instituto Superior de Ciências Sociais e Políticas to pursue a degree in Communication Sciences, where she found a world of opportunities.

She is passionate about radio, podcasting and storytelling.Julia has worked as a copywriter, social media manager, and production assistant at a music agency, and later at a music school – even though she confesses she has no talent for music. Her knack is more for dance.

Besides that, she likes to travel, read and write, and has always had a fascination for astronomy – one day she wants to go to space!

João Cardoso

Digital Communication Specialist

joao.cardoso@thesquare.pt

From Amadora to The Square…

João has a degree in Public Relations and Corporate Communication from Escola Superior de Comunicação Social. He is passionate about digital communication and seeks to build his career in this specialized area.

Besides being communicative and extroverted, João also shares a strong desire to learn and go beyond. Not only he has a special taste for photography, but he is also keen on sports, likes to travel and buy a good book.

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